My personal Highlights from IAA 2019

This was my first ever visit to the IAA, the worlds largest Automotive trade show. I was there for business reason (so I was able to be there during the first days with much less visitors) but I also had some free time to see the IAA on my own.

The booth of Mercedes

My first impression: This is huge. On other trade fairs, companies build a booth, here they „only“ build the interior of the booth and take the whole hall as a booth (Mercedes). This was impressive.

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